Visualizzazione post con etichetta unconventional. Mostra tutti i post
Visualizzazione post con etichetta unconventional. Mostra tutti i post

3 gen 2011

ANTI-LABEL










Kelly Martin, indie fashion designer for Anti Label Clothing, currently lives in Columbus, Ohio.
She lived in LA for a few years, although there is much higher potential there, she says that it just isn't the place for her.

She enjoy the change of seasons, the interesting people, the laid-back atmosphere.
She loves to live right in the center of the city, but her backyard is a cliff, overlooking the woods. 
In LA, you can't that.

The initial concept of AntiLabel was to give the street style culture a violent shove into the High- Fashion world. She attempts to execute this theme by producing garments, made with unique methods and unconventional fabrics.
Sources of inspirations are people watching, past decades, and music.
She enjoys the idea of contrast, placing two things together that don't belong.
Feminine dresses, with heavy hardware.
Playing with fabrics, creating one of a kind piece that can't be duplicated.

Anything that catches her eyes is potential fabric.
Away from fur, she tends to add additions to any fabric that she uses, in order to make it own.
She says that her mind is tipically on overdrive: most ideas don't come to fruition.
She makes lot of lists and rough sketches.
She charts themes and words, that could describe her ideas.
When she gets all of the keywords and colorways in place, she can start designing the collection.

A theme, a concept. Designing a mini collection of 3-10 looks.
Once she knows the general theme, she will begin looking for inspiring fabrics and trims, in order to execute her ideas.

She has always been a creative person. From when she was growing up, she was always a misfit though. 





She had to be the opposite of everything else.

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